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What We're About

Helping real guys look better.

We know you don’t live to shop. The idea of “fashion” is appealing, but the work of keeping up with it is boring and besides, you’re busy. You just want an easier way to look as good as you should.

The work of looking good is over.

This is where we come in. We are your style boss. No more messing around. We only provide the essentials. The timeless. The great-fitting. The stuff that’s never not cool. Every single item is an important piece to the doing-yourself-justice puzzle.

Life only gets better when you live it in style.

And here’s the kicker: Good looking means good living. When you’re wearing the right thing, you feel it. You’re comfortable and confident. And when that happens, well, you’re able to be the best version of yourself.